RESEARCH PRODUCT
Quantitative
![PAPI (Pen and Paper Interview)](https://rad-research.com/wp-content/uploads/2017/07/papi-436x272.jpg)
PAPI (Paper and pencil interviewing)
is the most frequently used methodology for data collecting. It can be described as a process of personal interviewing where the interviewer holds a printed out questionnaire, reads the question one by one to the respondent and fills the answers into the questionnaire.
![CATI](https://rad-research.com/wp-content/uploads/2017/07/CATI-e1507272364817.jpg)
CATI (Computer Assisted Telephone Interviewing)
is a survey methodology which a caller follow a question provided by a software application. It have replaced the pen and paper in face to face fieldwork and also telephone interviews.
![CAPI](https://rad-research.com/wp-content/uploads/2017/07/capi-436x272.jpg)
CAPI (Computer-assisted personal interviewing)
is a survey method which an interviewer using a computer tablet or smartphone to answer the questions. The interview mostly combine with face to face interview.
![Hybrid](https://rad-research.com/wp-content/uploads/2017/07/hybrid-436x272.jpg)
HYBRID
Hybrid is a survey methodology which combine face to face interview and online data entry.
![Gang Survey](https://rad-research.com/wp-content/uploads/2017/07/gang-survey-436x272.jpg)
GANG SURVEY
is a survey methodology which gathering respondents together in a room. The number of respondents can be sizeable in a session and the range from 10 to more than 25. They providing product experiences such as observation.
![Online Survey](https://rad-research.com/wp-content/uploads/2017/07/online-survey-436x272.png)
ONLINE SURVEY
is a survey methodology which a questionnaire that target respondents could complete through the internet.
![Car Clinic](https://rad-research.com/wp-content/uploads/2017/07/image-4-2.png)
![Central Location Test](https://rad-research.com/wp-content/uploads/2017/07/CLT-1.jpg)
Qualitative
![FGD](https://rad-research.com/wp-content/uploads/2017/07/fgd-436x272.jpg)
FGD (Focus Group Discussion)
is a survey methodology which people with similar backgrounds or experiences gather in a single room to discuss a specific topic. The group is guided by a moderator who will explain about the topic and lead the discuss process.
![In-Depth Interview](https://rad-research.com/wp-content/uploads/2017/07/in-depth-1-436x272.jpg)
IN-DEPTH INTERVIEW
is a survey methodology which an individual interview conducted by trained staff who can be call as moderator that usually collects specific information about one person.
![Mystery Shopping](https://rad-research.com/wp-content/uploads/2017/07/mystery-shopping-1-436x272.jpg)
MYSTERY SHOPPING
Mystery shopping is a survey methodology which do for measuring and monitoring the interactions between a customer and company or organization according defined scenario.
![Recruiting](https://rad-research.com/wp-content/uploads/2017/07/recruiting-436x272.jpg)
RECRUITING
Recruiting is a process which respondents are screened and selected according certain criteria, then persuaded to take part in interview session.
![Observation](https://rad-research.com/wp-content/uploads/2017/07/observation-436x272.jpg)
OBSERVATION
Observation is a survey methodology for collecting and analyzing information obtained from respondents through directly or indirectly watching and observing in their natural life.
![Ethnography](https://rad-research.com/wp-content/uploads/2017/07/ethnography-436x272.jpg)
ETHNOGRAPHY
Ethnographic is a survey methodology which we observe respondents using a product or service, in their own environment. This methodology can provide beneficial insights into how consumers use a product or service and a platform to obtain market insight.